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Top 5 reasons to choose the ISSA

  • Institutional Goals
  • Gym owners and health clubs tell us the difference between ISSA-Certified Trainers and other trainers is HUGE
  • No hidden costs
  • You get unlimited support before and after you become certified.
  • The first fitness organization in the U.S. to become nationally accredited by the Distance Education Accrediting Commission (DEAC)
  • Recognized as The Trainers' Trainer for over 27 years and in over 91 countries
  • To serve ISSA fitness professionals by developing programs that are beneficial and of interest to the fitness industry
  • To enhance professional development of fitness professionals by facilitating opportunities for learning and individual growth
  • To establish standards and guidelines for the delivery of quality and professional fitness services and business practices, as well as the development of ethics standards for ISSA fitness professionals
  • To collaborate with public and private industries on the development of programs and services to increase the awareness of fitness education and its benefits to individuals and communities
  • To network with other industry organizations to advance fitness education, careers and professional practices by initiating and disseminating research findings.
  • Institutional Objectives
  • To enroll a wide range of students from across the globe who are interested in personal growth, job acquisition, career advancement.
  • To graduate qualified fitness professionals who are prepared for positions in the fitness industry.
  • To recruit and retain effective and qualified staff and faculty, committed to distance education.
  • To provide students with the skills, support systems, and information they need to succeed in the fitness industry and higher education.
  • To tie student assessment to strategic planning.
  • To provide relevant and up-to-date curriculum, deliverable through online means.
  • To investigate, research, and implement relevant technology as beneficial to the delivery of online education.

Institutional Outcomes
To turn our vision into a reality and to accomplish our mission, the ISSA strives for the following outcomes:

To administer policies and programs built upon the best interests of public health and well-being.


  • To produce academically sound students who become inspirational leaders in the fitness profession.
  • To nurture students' abilities to be lifelong learners.
  • To promote the use of professional behaviors in the work environment.
  • To provide the foundation for autonomous judgment in professional endeavors as employees or business owners.

Learning and Teaching

  • To support faculty scholarship, teaching excellence, and service to the ISSA, community, and professional spheres.
  • To support faculty leadership in the development of contemporary curricula.
  • To promote student learning by utilizing best instructional practices.


  • To focus on helping one student at a time.
  • To focus on student success in daily studies, preparation, and testing.
  • To promote an organizational culture that respects open communication, job ownership, and teamwork between all divisions: Public, Education and Professional.
  • To promote the impact of a healthy, active, and productive lifestyle on all people and society at large.
  • To expect ethical behavior and integrity in all staff actions.
  • To support professional advocacy in working with external constituencies.

To focus on regular quality improvements to enhance institutional effectiveness.

Growth and Innovation
To seek and embrace innovations that enhance educational outcomes.To responsibly grow the ISSA based on society's need for our programs, allocating resources and personnel to support the improved health and well-being of our society as a whole.To provide visionary educational models that address student learning needs.

To manage all school operations ethically, economically, safely, and efficiently.